LAUNCH A CAMPAIGN
The Visitor Connection Program supports partners in sharing sustainable recreation campaigns across the Eastern Sierra—expanding reach, increasing awareness, and delivering consistent messaging to visitors through a coordinated regional platform.
The Eastern Sierra Visitor Connection Program – Overview
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From 2019–2021, the Visitor Connection Working Group (VCWG)—a coalition of 28 organizations with expertise in reaching the region’s visitor audience—collaborated over a 14-month period to develop the Visitor Connection Package: A Framework for the Development and Implementation of a Regional Voice for Sustainable Recreation in the Eastern Sierra.
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Today, the systems and processes outlined in that framework are in place and ready for use. These tools support consistent, region-wide sustainable recreation messaging for both the original VCWG partners and new organizations interested in participating.
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The purpose of the Visitor Connection Program is to share messaging resources, unify communication efforts, and leverage the collective reach of partner organizations to amplify a shared regional voice.
The Eastern Sierra Visitor Connection Program – Guiding Principles
IS YOUR CAMPAIGN A FIT FOR THE VISITOR CONNECTION PROGRAM (VCP)?
REGIONAL
ALIGNMENT
Before submitting a campaign, confirm that it:
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Aligns with the Guiding Principles
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Applies to the entire Eastern Sierra region
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Focuses on sustainable recreation messaging
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If yes, proceed to the next step.
MESSAGING
& CONTENT READINESS
Confirm that:
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Messaging is drafted and ready for review
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Content has been vetted with relevant agencies
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You are the appropriate regional authority
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Required graphic assets have been created
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If needed, the VCP team can assist with refining messaging or assets.
TIMELINE
& BUDGET
Before scheduling your campaign, confirm:
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Funding has been secured
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A desired campaign timeline has been identified
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