IGNITE AWARENESS
NOT WILDFIRES

Social Media, Website, Email Signature

Developed by: Whitebark Institute

Originally Run: May - December, 2025

Availability: Ongoing

Public Facing Webpage:
https://whitebarkinstitute.org/igniteawareness

Whitebark Institute’s “Ignite Awareness Not Wildfires” campaign aims to promote understanding of regionally specific wildfire threats and ways that visitors and community members can do their part to prevent accidental ignitions. The four sub campaigns—Ignite Awareness, Ignite Adventure, Ignite Connection, and Ignite Respect—originally launched in spring 2025 supported by a grant from CalFire.

Click here to view results from the 2025 campaign.

To download campaign materials hover over the image and click the download icon